Privacy Policy

1. Overview

This Privacy Policy explains how Ofidely collects, uses, protects, shares, retains, and deletes information when Businesses and Customers use our loyalty service.

Ofidely helps Businesses operate loyalty programs and helps Customers participate in those programs through WhatsApp, QR codes, and related communications.

2. What Data We Collect

For Businesses, we may collect account information, contact information, business profile details, loyalty program settings, messages, images or content provided for customer replies, payment or subscription information where applicable, support communications, and usage activity.

For Customers, we may collect WhatsApp contact information, messages sent to the Ofidely bot, loyalty participation records, point balances, reward activity, account status with a participating Business, and information used to detect misuse or fraud.

We may also collect basic technical and operational information, such as device, browser, log, security, and performance information needed to operate and protect the Service.

3. Why We Collect Data

We collect and use information to create and manage Business accounts, operate loyalty programs, send and receive WhatsApp messages, award and redeem points, show loyalty records, prevent abuse, provide analytics, respond to support requests, and improve the Service.

We may also use information to secure the Service, troubleshoot issues, enforce our Terms, comply with legal obligations, protect users and Businesses, and maintain legitimate business records.

4. How Data Is Protected

Ofidely uses reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, misuse, loss, alteration, or disclosure.

No online service, messaging platform, or storage system can be guaranteed to be completely secure. Businesses and Customers should protect their devices, passwords, accounts, and WhatsApp access.

5. Who Has Access

Authorized Ofidely personnel and service providers may access information only as needed to operate, secure, support, improve, or enforce the Service.

A participating Business may access information related to Customers in that Business's own loyalty program, including contact details, loyalty activity, point balances, reward status, account status, and risk review information.

We may disclose information where required by law, legal process, regulatory request, security investigation, protection of rights, or in connection with a business transfer such as a merger, acquisition, or reorganization.

6. WhatsApp, Meta, and Third Parties

Ofidely uses WhatsApp and related Meta services to send and receive loyalty messages. When a Customer or Business communicates through WhatsApp, WhatsApp and Meta may process messages and related information under their own terms and privacy policies.

We may use trusted service providers for hosting, communications, storage, security, payments, analytics, and support. These providers may process information only as needed to provide services to Ofidely and subject to their own legal obligations.

7. How Long Data Is Retained

We keep information for as long as reasonably needed to provide the Service, maintain loyalty records, support Business and Customer relationships, resolve disputes, prevent abuse, comply with legal obligations, and maintain legitimate business records.

Retention periods may vary depending on the type of information, the purpose for which it is used, legal requirements, security needs, and whether an account or loyalty relationship remains active.

8. Data Deletion

Businesses may request deletion or closure of their account, subject to any outstanding obligations, dispute needs, legal requirements, security requirements, or legitimate retention needs.

Customers may request deletion or correction of loyalty information by contacting the relevant Business or Ofidely. Some information may need to be retained where required for legal, security, fraud prevention, dispute resolution, or legitimate business purposes.

9. Business Owner Rights

Business owners may request access to, correction of, export of, or deletion of their Business account information where applicable.

Business owners are responsible for ensuring that their use of Customer information through Ofidely is lawful, fair, and limited to legitimate loyalty program, customer service, fraud prevention, and business purposes.

10. Customer Rights Where Applicable

Depending on applicable law, Customers may have rights to access, correct, delete, restrict, or object to certain uses of their personal information. Customers may also ask about their loyalty record, point balance, reward status, or account status with a participating Business.

We may need to verify a request before acting on it. In some cases, Ofidely may direct a Customer to the participating Business that manages the relevant loyalty program.

11. Business Content and Images

Businesses may provide messages, images, or other content that can be sent to Customers as part of loyalty communications. Businesses should not upload private, sensitive, confidential, or third-party content unless they have the right to use it and intend it to be shared with Customers.

12. Children and Sensitive Information

Ofidely is not intended for children. Businesses should not use Ofidely to knowingly collect information from children or to collect sensitive personal information unless they have a lawful basis and appropriate safeguards.

13. International Processing

Information may be processed in countries other than where a Business or Customer is located. Data protection laws may differ from one country to another, but we will handle information in accordance with this Policy and applicable legal requirements.

14. Changes to this Policy

We may update this Privacy Policy from time to time. The effective date above shows when this version applies. If changes are material, we will take reasonable steps to notify Businesses or publish the updated Policy.

15. Contact for Privacy Requests

Questions, privacy requests, correction requests, or deletion requests may be sent to Ofidely through the support or operator contact made available through the Service. Customers may also contact the participating Business that manages their loyalty program.